Statement of intent - Point 18

 How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

Music video –

The concept for this video is going to be about a toxic relationship that has just ended. Throughout the video there will be several different scenes of the the girl lost and ignoring calls and messages and shows how she is dealing with the breakup and how things ended between the two of them. This concept of a toxic relationship fits into the genre of love as it is showing how love can be both beautiful and caring it can also be harmful and destructive if the relationship is not right or healthy. This idea of an unhealthy relationship will appeal to many people who have experienced a similar short of situation and can relate to what the artist is singing about and can understand how he is feeling. On the other hand, it is also a Brit Pop song which will appeal to those who love that kind of genre and songs which are similar to it. They do not have to relate to the lyrics they just like the beat behind it.

 The core values of Universal Music Group are to be the leading the industry in changes that it goes through. This fits concept of the video fits into their mission statement because this type of song attracts a large fan base which will then support them. I will be using fast editing and changes in views and lighting to try and keep the viewer engaged and wanting to watch more and not get distracted. 

The different types of scenes in this video, such as the parties etc will appeal to the types of people that will listen to this song. The different view that this takes on love will also appeal as yet again it is something that a lot of people can relate to. I will use dance, close up of musicians, shots of the main singer and the girl who is 'dealing' with the breakup. This will appeal to the audience as it will keep them entertain and wanting to watch more, it will also accurately recreate scenarios which many people will have faced or are facing currently. 

The message of this video is just to show people that other people go through it as well, so it is something that they can relate to and not feel so alone about. This again reflects on the genre of love and shows how it can make people the happiest they have been but can also bring them down to their lowest. The different mise-en-scene in this video will link with the ideas that are trying to be put across eg - the colour projector symbolizing the emotions that are being represented by the singer and the couple. 

Through my website I will convey the same pattern and theme of that as my music video. This allows for a connection to be made and link to be constructed. My website will be very much like that of an indie rock band as that is the genre that I am focussing in on.

The design of the website will be very simplistic and easy to access which means that the fans will be able to work it with no issue, it will also be spaced out so that its not too crowded and difficult to see the main points which should be highlighted. The website will also have links to the social media platforms and contact us buttons for both Universal Studios as well as the artist himself - Max Roderigo.

How do you intend to link your media products to demonstrate your knowledge and  understanding of the digitally convergent nature of your media production? (approx. 100 words)

In the music industry this is a vital role that an artist or band can use to make sure that they can boost the publicity gain and use it as a marketing tool to do so.

I will have my logo and credits to those who were in the video at the very end of the video in the last final seconds. The colours of this logo also link to the colours that are used in the website and the colours of the led lights which are featured through a projection screen in the video. I will have my music placed in the very first page of the website in the middle, so that when fans go to the website that is initially what they will see and be more inclined to click and watch it.

I will have different ways which fans can reach out to the record company and the artist linked to the website so that they feel more connected and can voice their opinions and thoughts on the music or the path which the artist is going down. This will help boost the labels recognition and entail help other artists that are part of it, through the growing publicity.