Draft Statement of Intent - Point 11
Draft statement of intent...
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Music video –
The concept for this video is going to be about a toxic relationship that has just ended. Throughout the video there will be several different scenes of the boy trying to get back with his ex-girlfriend and how each individual is dealing with the breakup and how things ended between the two of them. This concept of a toxic relationship fits into the genre of love as it is showing how love can be both beautiful and caring it can also be harmful and destructive if the relationship is not right or healthy. This idea of an unhealthy relationship will appeal to many people who have experienced a similar short of situation and can relate to what the artist is singing about and can understand how he is feeling. On the other hand, it is also a Brit Pop song which will appeal to those who love that kind of genre and songs which are similar to it. They do not have to relate to the lyrics they just like the beat behind it. The core values of Universal Music Group are to be the leading the industry in changes that it goes through. This fits concept of the video fits into their mission statement because this type of song attracts a large fan base which will then support them. I will be using fast editing and changes in views and lighting to try and keep the viewer engaged and wanting to watch more and not get distracted. The different types of scenes in this video, such as the parties etc will appeal to the types of people that will listen to this song. The different view that this takes on love will also appeal as yet again it is something that a lot of people can relate to. I will use dance, close up of musicians, shots of the main singer and clips of two people acting out the roles of being in an unhealthy relationship. This will appeal to the audience as it will keep them entertain and wanting to watch more, it will also accurately recreate scenarios which many people will have faced or are facing currently. The message of this video is just to show people that other people go through it as well, so it is something that they can relate to and not feel so alone about. This again reflects on the genre of love and shows how it can make people the happiest they have been but can also bring them down to their lowest.
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